IPO-readyYear 5

India's distribution rail ₹280 Cr

Category-defining scale. Distrivo is now infrastructure — every new D2C-meets-offline brand defaults to us. Multiple revenue lines compound.

The math

How the number adds up

No hand-waving. This is the exact formula we run the business on.

Brands onboarded1,800
Avg annual GMV per brand₹13 L
Total GMV routed₹234 Cr
+ SaaS, ads, fintech, data₹46 Cr
Net revenue₹280 Cr
Key drivers

The 4 numbers we manage

8 L+
Stores live

Pan-India urban + semi-urban coverage.

20,000+
Active SKUs

Full FMCG long-tail.

1,500+
Field reps + ops

Distributed across 10 zones.

₹7,500
Avg order value

Mature stores, deeper baskets.

Revenue mix

Where ₹280 Cr comes from

Distribution margin (12.5%)₹210 Cr
75% of revenue
SaaS subscription (avg ₹55K/mo)₹40 Cr
14% of revenue
Ads, fintech, data licensing₹30 Cr
11% of revenue

Where we operate

  • Pan-India urban
  • Top 300 cities
  • All major modern trade chains

Milestones

  • 1,800+ brands; default rail for offline distribution
  • Data product launched (sell-through insights to FMCG majors)
  • DRHP filed — IPO ready
  • Strategic acquisition offers from FMCG majors
Assumptions

What needs to be true

We're transparent about what this plan depends on.

20%+ EBITDA margins at company level

Net revenue retention >115%

IPO or strategic exit window opens

Want the underlying model?

We'll share the full Excel model, cohort assumptions and unit economics on a call.