Seed → tractionYear 1
Prove the model in 3 cities — ₹2 Cr
We don't need to invent demand. We need to onboard 25 brands × ₹8L average annual GMV through our network. That's the entire Year 1 number.
The math
How the number adds up
No hand-waving. This is the exact formula we run the business on.
Brands onboarded25
Avg annual GMV per brand₹8 L
Total GMV routed₹2 Cr
Blended take-rate100% (own margin + SaaS)
Net revenue₹2 Cr
Key drivers
The 4 numbers we manage
10,000
Stores live
Mumbai, Pune, Indore — already in network.
120
Active SKUs
~5 SKUs per brand across food, personal care, home.
18
Field reps
On-ground sales + merchandising.
₹3,200
Avg order value
Per store per month.
Revenue mix
Where ₹2 Cr comes from
Distribution margin (10–12%)₹1.4 Cr
70% of revenue
SaaS subscription (₹15K/mo × 25)₹45 L
22% of revenue
In-store visibility & sampling₹15 L
8% of revenue
Where we operate
- Mumbai
- Pune
- Indore
Milestones
- First 25 paying brands signed
- Live dashboard shipped to 100% of brands
- Reorder rate >40% by Q4
- First case study published
Assumptions
What needs to be true
We're transparent about what this plan depends on.
Avg brand stays 9+ months
No churn beyond 15% in Y1
1 new brand onboarded every 2 weeks
Want the underlying model?
We'll share the full Excel model, cohort assumptions and unit economics on a call.