Pre-Series AYear 2
Expand the playbook to 10 cities — ₹12 Cr
6× growth driven by 4× stores, 4× brands, and rising SaaS ARPU as brands move to higher tiers.
The math
How the number adds up
No hand-waving. This is the exact formula we run the business on.
Brands onboarded100
Avg annual GMV per brand₹10 L
Total GMV routed₹10 Cr
+ SaaS & visibility revenue₹2 Cr
Net revenue₹12 Cr
Key drivers
The 4 numbers we manage
40,000
Stores live
Top 10 metros + Tier-1 cities.
600
Active SKUs
~6 SKUs avg per brand.
75
Field reps
City managers in each of 10 metros.
₹4,100
Avg order value
Higher AOV from premium SKUs.
Revenue mix
Where ₹12 Cr comes from
Distribution margin (11%)₹9 Cr
75% of revenue
SaaS subscription (avg ₹20K/mo)₹2 Cr
17% of revenue
In-store visibility & sampling₹1 Cr
8% of revenue
Where we operate
- Mumbai
- Pune
- Indore
- Delhi NCR
- Bengaluru
- Hyderabad
- Ahmedabad
- Jaipur
- Lucknow
- Kolkata
Milestones
- Reach 100 brands on platform
- Launch sub-stockist network in 6 cities
- AI reorder engine in production
- First international (D2C-from-India) brand
Assumptions
What needs to be true
We're transparent about what this plan depends on.
10–15% brand churn (replaced 2:1 by new signups)
Per-city contribution margin positive by month 4
Avg SaaS ARPU rises 33%
Want the underlying model?
We'll share the full Excel model, cohort assumptions and unit economics on a call.