Series A deployedYear 3
Become the default for new brands — ₹45 Cr
Network effects kick in. Brands hear about us from other founders. CAC drops, and the SaaS layer becomes a real revenue line.
The math
How the number adds up
No hand-waving. This is the exact formula we run the business on.
Brands onboarded350
Avg annual GMV per brand₹11 L
Total GMV routed₹38.5 Cr
+ SaaS, ads, services₹6.5 Cr
Net revenue₹45 Cr
Key drivers
The 4 numbers we manage
1.5 L
Stores live
All Tier-1 + 25 Tier-2 cities.
2,500
Active SKUs
Long-tail SKUs unlocked by analytics.
260
Field reps + ops
Regional hubs in West, North, South.
₹5,400
Avg order value
Modern trade adds bigger baskets.
Revenue mix
Where ₹45 Cr comes from
Distribution margin (12%)₹35 Cr
78% of revenue
SaaS subscription (avg ₹30K/mo)₹6.3 Cr
14% of revenue
Ads, planogram, sampling₹3.7 Cr
8% of revenue
Where we operate
- All Tier-1 metros
- 25 Tier-2 cities
- Modern trade chains
Milestones
- Cross 350 brands; inbound > outbound signups
- First 10 modern trade chain partnerships
- Open distribution rail to Tier-2 cities
- Series A round closed
Assumptions
What needs to be true
We're transparent about what this plan depends on.
Brand retention >85% annual
Inbound pipeline >50% of new signups
Per-city payback <6 months
Want the underlying model?
We'll share the full Excel model, cohort assumptions and unit economics on a call.